TikTok is introducing a new feature that allows them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the service disclosed that it presently contains in excess of 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread rollout. This advancement coincides with a rise in AI content, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising video streams on a competing service primarily display content made by AI. A significant portion of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that many people enjoy content made with AI tools, ranging from AI artwork to science explainers, and we want to offer the community the option to adjust the amount of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform shared that there are presently over a billion videos on its service tagged as made with AI. Overall, in excess of 100 mn videos are submitted to the platform each day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of artificial media they see by opening the topic control feature in the application and picking the AI content topic. Additional categories that currently be adjusted under the tool encompass news, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s policies require creators to identify “realistic” artificially created content, and it bans harmful deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the service will henceforth apply an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This action is aimed to deter users from trying to bypass the tagging system.
AI Literacy Programs
The company is furthermore launching a two million dollar AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This program will assist non-profit groups dedicated to training computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, amid debate over proposals to cut jobs for numerous review team members in Britain. The company is planning to eliminate a significant number of roles in its trust and safety team in London, with labor groups and internet security professionals expressing worry that humans are being replaced by automated systems.
A company official stated that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it has to be seen by humans. The company reported a significant reduction in explicit and harmful content handled by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
